01.
Mass-premium tier
Hawker-friendly pricing with restaurant-tier quality. Big head-on prawns + deep broth at S$8–8.50 a bowl.
Liang Zai built six outlets in three years. Mass-premium pricing. Centralised soup base. 4.9★ on Foodpanda. We're now opening the playbook to owner-operators.
Why Liang Zai
Prawn noodles (虾面 · Har Mee) is one of Singapore's most loved hawker dishes — and one of the hardest to do well. We've already cracked the broth, built the brand and proven the unit economics. You bring the location and the will to run it.
Hawker-friendly pricing with restaurant-tier quality. Big head-on prawns + deep broth at S$8–8.50 a bowl.
The broth is the brand. Supplied from a central kitchen — every Liang Zai outlet tastes the same.
Macpherson to Punggol to Lucky Plaza — six locations live, 4.9★ on Foodpanda, sister brand running too.
What You Put In
Total estimated investment S$75,000 – S$98,000. We won't take you on if you're not fully funded — this is a hands-on business, not a passive bet.
| Item | Amount (SGD) |
|---|---|
| Franchise Fee (one-time) | $50,000 |
| Setup & Renovation | $3,000 – $5,000 |
| Equipment & Fixtures | $5,000 – $10,000 |
| Initial Inventory | $5,000 – $10,000 |
| Marketing (Opening) | $2,000 – $3,000 |
| Working Capital (3 mo) | $10,000 – $20,000 |
| Total | $75K – $98K |
of Gross Sales
Minimum S$2,000 / month
of Gross Sales
Minimum S$500 / month
Financial Snapshot
Target scenario · individual outlet performance varies.
~5,000 bowls/month at the average ticket. Higher-footfall outlets have hit S$50K+.
After COGS, labour, rent, royalty & marketing fund.
Faster in high-volume locations, slower if you choose a softer site.
What You Get
Operations, kitchen, staff management.
Signature broth made at HQ.
Group pricing on prawns, noodles, packaging.
Sales dashboards + daily reports.
We're invested in your outlet's numbers.
Brand templates + HQ-run paid social.
Who We're Looking For
You'll be at the stall, not on a yacht.
S$75K–$98K liquid, not promised.
We'll vet it for footfall, demographics & territory.
Soup base from HQ. Standard menu. No freelancing.
How to Apply
First WhatsApp to outlet opening — typically 4–5 months.
WhatsApp / phone us
Walk through the model
Submit + assessment
Issued by Liang Zai
Agreement + 4-6wk training
~4-5 mo from signing
Your Next Move
Quote "Franchise Enquiry" — we reply within 1 business day. Be ready to talk capital, target location, and timeline.